PlaceSmart Agency Staffing

Overview

PlaceSmart Agency Staffing is the public site for a staffing agency placing industrial, professional, hospitality, retail, healthcare and events workers across Georgia and Missouri.

The problem

A staffing agency serves two audiences at once and cannot favour either: employers need to see capability within a scroll, and workers need to apply without friction. One marketing site has to carry both paths, in two languages.

Wins

• Structured the site around six industry sectors and four placement programs — general staffing, hybrid, direct hire and direct hire plus — each with its own landing page so a visitor lands on the offering they actually came for.
• Kept navigation shallow: industries, programs, locations and employers, with a persistent Apply and Login pair that hands applicants across to the agency's existing HRIS portal rather than duplicating it.
• Added bilingual English/Español switching, per-state location pages, and the supporting resources a staffing operation is asked for daily: handbook, training, testimonials and a flipbook.
• Guarded enquiry forms with reCAPTCHA and carried the phone conversion through header and footer so the primary call to action survives on small screens.

Tech stack

Notes

This is an established business rather than a greenfield product, so the work centres on a custom WordPress theme: page structure, templates and front-end assets are served from a bespoke theme directory instead of off-the-shelf blocks.